Utm
Urchin Tracking Module - The UTM code is a special tracking parameter added to the end of a URL that allows tools such as Google Analytics to measure the sources and details of website traffic.
In Google Analytics, a UTM code is text that is added to the end of a URL. This code allows companies to track web traffic. In addition, businesses can see sources of website traffic when they add UTM tracking to social media posts, emails, or other web pages.
