Relevance

A search engine's measure of how close a user's query is to the content of a particular web page.

In the context of the local package, relevance is the degree to which a local business matches what a user is looking for.

A method used by search engines to measure how well the content of a web page matches the context of a search query.

What is relevance in SEO?

Relevance measures how the content or information on your site matches the search query. The more relevant your website's content is to a particular search term, the higher your website will appear in the SERPs for that search result.

Relevance, or more specifically content relevance, refers to how relevant the content of a web page is to the topic/keyword you are trying to fulfill. This is essential for good SEO and goes beyond content. For example, anchor text should be as relevant as the source it links to. The content and information of the internal and external links to which the website refers must be relevant. And relevance is not limited to the literal meaning of words, but must also take into account the intent of the user.