MarketScope
Gartner MarketScopes evaluates suppliers based on criteria that focus on key aspects of an emerging or mature market. In emerging markets, suppliers and products are less known or proven in the market, and it would be difficult to analyze all of the commonly used criteria in the Magic Quadrant. In mature markets, suppliers and products are known and the demand shifts from relative comparisons to differentiation. By focusing on a limited set of criteria for these markets, MarketScopes helps you understand the market dynamics and strengths of your suppliers, even if the market does not lend itself to Magic Quadrant analysis.
