Keyword Cannibalisation
This rather silly term refers to a fairly common problem on several websites. Keyword cannibalization is what happens when a website has multiple pages targeting the same keyword. When multiple pages rank for the same keyword, they begin to diminish each page's authority and decrease click-through rate (CTR) and conversion rate as they compete with each other, making the term partial cannibalization.
To avoid this, companies should create a clear sitemap to ensure that each page targets a specific keyword to avoid cannibalization. A good example would be if a company sells shoes and has a page that focuses on white shoes, it will be destroyed if they then create a new page called "More white shoes". Since both sites target the same term white shoes, they separate the CTR (click-through rate) and conversion rates a business receives from traffic directed to the sites. It looks good, but it isn't. Better to focus on one third place than two places in sixth and seventh.
A bad event is when multiple pages target the same keyword (eg, repeated page titles), which causes search engine confusion and negatively impacts search engine rankings.
What is keyword cannibalization?
Keyword cannibalization happens when pages on your site compete for the same keywords.
Keyword cannibalization can undermine SEO efforts as competing pages in the SERPs can rank lower or distribute traffic, resulting in weakened page authority and fewer conversions.
Keyword cannibalization is the overuse of the same keywords on multiple pages of the same website. This can prevent search engines from choosing the most relevant page for a particular keyword. Also, your pages will compete for limited search space.
Literal Meanings of Keyword Cannibalisation
Keyword:
Meanings of Keyword:
Any word used as a key for a code.
Any word used in a reference book to refer to other words or other information.
A reserved word used to identify a specific command, function, etc.
Any word that occurs more than usual in the text.
To tag with keywords, for example to facilitate research.
Cannibalisation:
Meanings of Cannibalisation:
An act of cannibalization.
