Geofilter
A filter that is unique to a particular location. According to Snapchat, a geofilter can only be applied when users are in a specific location, city, country, or point of interest. Users can also create custom geofilters for their events in specific locations for a limited time.
A filter overlay that allows users to add location-specific images to their Snapchat photos to show where they are.
Snapchat filters that can be used when location settings are enabled. These filters appear on your Snapchat image or video to show where you are. Brands also use geofilters to promote their products, and Nike recently used a geofilter to promote Air Max Day.