Exclusivity

Definition

Terms of contract whereby one party grants the other party exclusive rights in connection with a particular business function.

Information

Some ad networks require exclusivity. Some do not require exclusivity, but offer a higher price for an exclusive offer than the standard price for non-exclusive offers.

Most representatives require exclusivity because of the close relationships they have with publishers.

Some affiliate networks have tried to demand exclusivity from their merchants, but other affiliate networks have tried to take advantage of this by promoting their non-exclusive terms.

Some affiliate programs require exclusive affiliate rights in their product category, but these are exceptions as few affiliate programs can make such a claim.