Direct channel,
Definition of Direct channel:
Distribution channel in which a producer supplies or serves directly to an ultimate user or consumer, without any middleman (agent, distributor, wholesaler, retailer).
Meaning of Direct channel & Direct channel Definition
Direct Channel
This is the channel through which hardware, software and peripherals are sold directly from the manufacturer to the end user: • Direct selling is the channel through which products are sold directly from the manufacturer or supplier to the end user, usually through a trained professional . field service representative. • Direct Fax/Telephone/Internet is the channel through which manufacturers sell their products directly to end users via telephone, Internet, fax, fax and mail, including e-mail and catalog. • Direct stores are physical stores owned and operated by a supplier, usually a computer system manufacturer. Direct offers are more common in Europe and Japan than in other parts of the world. Gartner Global Services does not separately consider direct business sales. They are grouped into a direct sales group or one of the indirect sales channels.
